Founded in 2018 by Victor and Teneva Tennie with a deep commitment to ministry and community service, StraightLit aims to spread the message of faith and love as a platform. This movement serves as a catalyst for positive change and transformation in both individuals and communities. The mission of StraightLit is inspired by Matthew 5:16, which urges followers to let their light shine before others, so that they may witness good works and glorify the heavenly Father. The goal of StraightLit is to fulfill this purpose.
StraightLit has two categories: the movement and the brand. The movement emphasizes shining Jesus's light above all else, urging believers to be who they are within the confines of the word of God. The brand promotes authenticity, comfort, style, and the expression of faith all at once.